TicketsCandy drops app fees while keeping 0.9% ticketing cut

TicketsCandy is eliminating monthly subscription fees across its apps while keeping its 0.9% ticketing fee in place, a move that lowers costs for event organizers heading into peak fall and holiday sales. The company also rolled out five product updates aimed at simplifying checkout, pricing, promotion and sales tracking.

Why it matters: - Event organizers can now use more TicketsCandy tools without adding another monthly software bill. - The pricing change lowers upfront operating costs for seasonal venues, theaters and festivals that need to control expenses before peak ticket-selling periods. - TicketsCandy is also pushing updates that may help organizers convert more sales and make better marketing decisions.

What happened: - TicketsCandy removed monthly subscription fees from all of its apps. - The company kept its ticketing fee at 0.9%, which it says remains the market’s lowest ticketing fee. - The change is available now through the TicketsCandy dashboard. - The release also included five product updates for organizers.

The details: - TicketsCandy previously relied in part on $9.95 monthly subscriptions for certain apps alongside its 0.9% ticketing fee. - Removing those charges gives organizers access to tools based on event needs rather than monthly software budget constraints. - A new language setting lets organizers choose a different public language for each event. - New events inherit the account’s default language unless an organizer changes it. - Custom Questions can now collect one answer per order instead of repeating the same question for every ticket. - Organizers can still collect attendee-specific details when needed. - Tracking Links now work on an organizer’s own website when the TicketsCandy ticket widget is embedded. - Organizers can track visits, orders, items sold and sales from each link. - The new Sales Channel condition in Smart Rules lets organizers set different pricing rules for online and point-of-sale purchases. - AllEvents sharing can now be turned off for individual published events, even though it remains on by default. - Sharing can be re-enabled later.

Between the lines: - The fee cut appears designed to reduce friction for smaller or seasonal events that are sensitive to fixed monthly costs. - The five updates point to a broader push to make ticketing easier at checkout and more measurable at the marketing level. - Better language controls, fewer repeated questions and channel-based pricing all suggest a focus on conversion, not just transaction processing. - The promotion controls also give organizers more say over where event traffic comes from and how publicly an event is distributed.

What's next: - TicketsCandy said all apps and the five updates are available immediately. - Organizers will likely test whether lower fees and simpler workflows improve sales for fall festivals, haunted attractions and holiday events. - The company is positioning the dashboard as the main place for ongoing event management and feature use.

The bottom line: - TicketsCandy is betting that lower fees and practical workflow tools will win over event organizers looking to trim costs without losing functionality. - The company’s announcement also includes social updates, social updates, social updates, social updates, social updates and social updates.