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PR and Content: From Strategy to Story – What the 2025 CMO Survey Reveals About Legal Marketing’s New Priorities

PR and Content: From Strategy to Story – What the 2025 CMO Survey Reveals About Legal Marketing’s New Priorities

The 2025 Chief Marketing Officer Survey from the Legal Marketing Association and Above the Law takes the pulse of nearly 100 legal marketing and business development leaders across firms of all sizes. The findings confirm what many in the industry...

Owner:  Aviva Cuyler
Marketing Co. Escapes 401(k) Forfeiture Suit, For Now
8x8 selects SourceCode Communications as PR AOR

8x8 selects SourceCode Communications as PR AOR

NEW YORK: Cloud-based communications platform 8x8 has appointed SourceCode Communications as its PR AOR. This new partnership, which kicked off in August, comes as 8x8 solidifies its global positioning around the 8x8 Platform for customer...

Owner:  Heseltine Family
Palawan Group of Companies bags silver and bronze at Marketing Technologies – Asia Awards 2025, marking its first tech triumph
Bell Flavors Announces Kelli Heinz as Chief Marketing Officer

Bell Flavors Announces Kelli Heinz as Chief Marketing Officer

Bell Flavors & Fragrances, Inc. (Bell) proudly announces its new Chief Marketing Officer at its Northbrook, IL-based headquarter, former Vice President of Marketing & Industry Affairs, Kelli Heinz. “Kelli’s appointment as Bell’s Chief Marketing...

Owner:  David Rossiter
#603 Strategic Digital Marketing Consultant

#603 Strategic Digital Marketing Consultant

Job Description The Strategic Digital Marketing Consultant will cultivate new business, grow existing business, and work as a team leader to offer online marketing expertise and sales enablement support. Success in this role hinges on the ability...

Owner:  Charles H. Morris

MOD Pizza Names Charae Carter Jenkins VP of Marketing

MOD Pizza has named Charae Carter Jenkins as its new Vice President of Marketing. In this role, she will oversee brand strategy, field marketing and integrated campaigns across the company’s national footprint, bringing a fresh, forward-looking...

Owner:  Mountaingate Capital
Viral video marketing scam costs man thousands

Viral video marketing scam costs man thousands

JACKSON, Tenn. — The Better Business Bureau is alerting us to a new scam that affected someone not too far from here. The influencer marketing industry is looking to make $30 billion this year. A lot of people are looking to tap into this market...

Owner:  Bahakel Family
Mondelez to use gen AI tool to create marketing videos

Mondelez to use gen AI tool to create marketing videos

Snack maker Mondelez is using a new generative AI tool to cut costs for the production of marketing content by 30 percent to 50 percent, a senior executive told Reuters. The packaged-food manufacturer began developing the tool last year with ad...

Owner:  Ronald Herkert
Navigating EKRA compliance: Legal developments in percentage-based marketing arrangements

Navigating EKRA compliance: Legal developments in percentage-based marketing arrangements

Since its enactment in 2018, the Eliminating Kickbacks in Recovery Act (EKRA) has remained one of the greater compliance mysteries facing the healthcare industry. The statute’s odd language and structure raises more interpretative questions than...

Owner:  Aviva Cuyler
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