Mortgage Marketing Animals and Next Level Coaching form strategic partnership

By AI, Created 10:25 AM UTC, May 20, 2026, /AGP/ – Mortgage Marketing Animals and Next Level Coaching said Tuesday they are joining forces to expand coaching support for loan officers. Jim Reed will serve as CEO, while Carl White stays on as founder and chief strategist to guide vision, content and member experience.

Why it matters: - The partnership combines two mortgage coaching brands with the goal of helping loan officers grow more profitable businesses without sacrificing personal time. - The deal is designed to add more structure, accountability and implementation support for members. - The companies say the combined platform should help loan officers generate more referrals, close more loans and create more freedom in their businesses.

What happened: - Mortgage Marketing Animals and Next Level Coaching announced a strategic partnership on May 5, 2026. - Jim Reed, founder of Next Level Coaching, will serve as CEO and lead coaching operations and day-to-day execution. - Carl White, founder of Mortgage Marketing Animals, will remain Founder and Chief Strategist. - White will focus on vision, strategy, content and the member experience.

The details: - The partnership brings together two of the mortgage industry’s recognized coaching organizations. - White said the partnership is intended to serve loan officers at a higher level while preserving what members already know and trust about Mortgage Marketing Animals. - Reed said his role is to honor the Mortgage Marketing Animals legacy and expand support with more coaching horsepower. - Mortgage Marketing Animals will keep its practical, results-driven approach. - Next Level Coaching will add operational leadership and coaching depth. - The combined offering will include expanded coaching resources, stronger leadership and deeper implementation support. - White described the move as not being a takeover, but a “leveling up.” - Reed said the partnership is built on a shared commitment to helping mortgage professionals build stronger businesses.

Between the lines: - The structure suggests a division of labor, with White staying focused on strategy and brand identity while Reed handles execution. - The arrangement also signals continuity for existing members, which may help reduce disruption during the transition. - The emphasis on freedom, profitability and accountability reflects a coaching market that is selling both business growth and lifestyle outcomes.

What’s next: - Mortgage Marketing Animals and Next Level Coaching plan to roll out the combined coaching model to members with expanded support. - The organizations will continue serving loan officers under their existing brands while integrating leadership and coaching resources. - More details on the partnership’s operational changes may emerge as Reed takes over execution and White shapes the strategic direction.

The bottom line: - The partnership pairs White’s brand and strategy with Reed’s operating role in an effort to scale coaching for mortgage loan officers without losing what existing members value.