AI-Powered Marketing: Amperity launched Pér, an AI agent that helps brands analyze customer data, recommend actions and prepare audiences for approval—keeping marketers in control of activation. Streaming Ads: NBCUniversal’s third-quarter advertising revenue rose 15% to $1.8 billion, powered by Peacock and Telemundo’s World Cup coverage; without the tournament, sales were nearly flat. Ad-Tech Tensions: The IAB Tech Lab chief says Apple’s ad-blocking measures harm publishers, sharpening debate over platform control and digital ad revenue. Marketing Platforms: Salesforce’s $5.66 billion deal for Braze strengthens its push to bring real-time customer engagement and AI into Marketing Cloud. AI Ads: ChatGPT advertisers reportedly jumped 67% in two weeks as OpenAI rolls out new ad enhancements, signaling a fast-changing market for brands. Experiential Marketing: Rockstar is turning Miami into a real-life Vice City with branded vehicles and pop-ups to promote GTA 6.