AI in Asset Management: Janus Henderson launched PRISM, an AI client intelligence and engagement platform, plus LIBROS for investment research, built with Percepta and Anthropic’s Claude—aimed at making distribution and sales comms more personalised and consistent. Retail Tech & Trust: UK supermarkets’ smart trolleys can lift spend (up to 32%) by nudging shoppers with offers, but researchers warn the prompts can steer buying decisions. Gaming Hype & Resale Pressure: GTA 6 pre-orders are already attracting scalpers on eBay despite a digital-first model and no clear supply shortage—another reminder that marketing demand can outpace supply signals. Labor & Brand Risk: Ubisoft Barcelona workers announced strikes after 51 layoffs, demanding job security, hybrid-work restoration, and a five-year no-layoff commitment—an HR story that will test brand trust. Creator Economy: Roma Parfum launched ROMA COLLECTIVE, an invitation-only incubator turning select creators into fragrance brand owners, blending product development with storytelling and a docuseries concept. Content Strategy for SMEs: A practical piece argues small businesses need a real content marketing strategy (not random posts) to plan, publish, and drive loyalty. Agriculture Marketing Intervention: Penang’s FAMA is ramping its 2026 durian plan to manage peak-season supply, using forward buying and collection centres to stabilise prices.