AGP Executive Report
Last update: 3 hours agoExperiential Marketing at Cannes Lions: Cannes Lions 2026 leaned hard into AI on stage, but brands pushed “human-feeling” activations off stage—Pinterest had attendees create art and keepsakes, while Meta built a beachfront floral world using Oakley Meta glasses. Brand + Payments Push: Dialog Axiata launched Dialog Pay inside the MyDialog app, bundling connectivity with Lanka QR payments across 100,000+ merchants to drive Sri Lanka’s digital payments adoption. Retail Expansion: ASUS opened its third exclusive store in Sri Lanka, in Galle, spotlighting ROG/TUF/ProArt and its 4A Guarantee to deepen local retail reach. Marcom Leadership Moves: Right Angle Entertainment created a new VP of Marketing and Revenue role, appointing Todd Rossi to oversee audience growth and performance. B2B Messaging Framework: Grow Predictably published “The Translation Layer,” mapping technical product features to buyer feelings/outcomes for non-technical decision-makers. AI for Credible Finance Research: Agentic Assets launched Corbis, a research-first AI platform that cites peer-reviewed sources for finance and real estate professionals. Industry Event in Germany: CineHamburg (July 7–10) brings film distributors and cinemas together to cover the full theatrical value chain.
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