OOH + AdTech Partnerships: JWX teamed with Adnami to bring “high-impact” display and video formats to JWX’s publisher and streaming network, aiming to boost brand outcomes and publisher monetization. Retail Sports Branding: Phoenix Mills launched the Phoenix Shopping League (PSL) 2026, turning EOSS into a sports-inspired shopping season across 500+ brands, with Krunal Pandya as the face of the campaign. AI for Small Business: ZenBusiness expanded its Velo AI guide for business formation and compliance, pushing “next right step” support for founders. Agentic AI Reality Check: A new take argues many firms fail with AI agents because of internal power and process resistance—not the tech itself—while “built from scratch” operators see faster revenue. Classroom Tech Upgrade: AOPEN and Samsung introduced ChromeOS-powered interactive displays to simplify classroom IT management via native Google Workspace access. Sustainability + Energy Marketing: Kanin Energy plans a 7MW waste-heat-to-power project in Colorado, while Neoen and Eagle Lake First Nation won a 20-year Ontario battery capacity contract. Health + Brand Storytelling: A documentary spotlights pelvic floor symptoms being normalized, tying research to patient stories to shift perceptions.