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AGP Executive Report

Last update: 4 hours ago

B2B Data & Targeting: Direct Reach expanded its verified B2B email list offerings for industry, tech and event audiences, leaning into segmented outreach for lead gen and account-based marketing. AI in Marketing Ops: MoEngage launched a native MoEngage for Shopify integration, aiming to unify Shopify data across email, SMS, app/web push and on-site personalization in real time. Agentic Engagement Funding: OuterSignal raised $22M to push agentic personalization, with a focus on building out its research engine. AI Search Visibility: Findrix’s Australia AI Source Index found reddit.com is cited more than any other site when people ask buying questions, reshaping how brands think about “authority” in AI answers. Cyber & Security Spend: Threat intelligence is forecast to hit $26.68B by 2031, while post-quantum cryptography markets are projected to surge as data migration planning accelerates. Enterprise Tech for Continuity: IGEL and Omnissa validated an endpoint recovery workflow to close the “endpoint gap” in disaster recovery readiness. Healthcare & Compliance Tech: Neutrinos launched Kamios, a governed agentic orchestration platform for insurance and regulated industries. Public Sector Outreach: New York’s Energy Affordability Program hit 21,000+ additional household applications in two weeks, using digital and in-person outreach to drive enrollment. Supply Chain & Ethics: World Vision Canada flagged $63.3B in imports tied to child/forced-labour risk in 2025, pushing for stronger safeguards as trade expands.

Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.

AGP Wire

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31 minutes ago

Top Growth Marketing launches margin-first framework for DTC brands

AGP

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an hour ago

Compass Languages rebrands to CompassGEO to broaden global marketing focus

AGP

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4 hours ago

Direct Reach expands verified B2B email lists for industry and event marketing

AGP

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8 hours ago

Digital PR gains new role as brands chase AI visibility

AGP


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Compass Languages Announces Evolution to CompassGEO, Expanding Its Role in Global Marketing Performance

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Direct Reach Expands Targeted B2B Email Lists for Industry and Event Marketing

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Top Growth Marketing Launches Margin-First Growth Framework for DTC Brands

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How Digital PR Is Shaping The Online Footprints of Brands

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Fortune Media and Great Place To Work Name Anteriad to 2026 Best Workplaces in Advertising & Marketing List for the Third Year in a Row

GlobeNewswire, Inc.

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NODES to Lead Sparkling’s International Marketing as Exclusive Partner

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