AGP Executive Report
Last update: 2 hours agoMarketing Operations: General Mills is reorganizing into three global segments and will bring marketing, sales, consumer insights and analytics together in a unified commercial function from Jan. 1. Josh Yates will lead the new function as chief commercial officer. Small-Business Marketing: Adobe launched a toolkit with practical guidance and templates for small businesses, alongside AI tools that can adapt a hero asset to multiple formats. AI and Discovery: Profound’s global tour gathered nearly 2,000 marketing leaders to discuss AI’s impact on discovery. A separate study found 98% of B2B marketing organizations use AI, but just 3% coordinate it across go-to-market teams. Brand Leadership: McDonald’s is splitting its top U.S. marketing role as CMO Alyssa Buetikofer exits. Digital Rules: The EU is moving to crack down on influencer marketing under its proposed Digital Fairness Act.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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