Leadership & Growth: Trade Me names Kul Singh Kargil as new CEO, returning to New Zealand after 25 years; he previously led commercial and marketing at REA Group, bringing a customer-first growth mandate. Integrated Media: LT Foods’ Daawat taps WPP Media for an end-to-end integrated media mandate in India, using audience intelligence and AI planning to drive measurable consumer engagement. Public Sector Comms Spend: Northern Ireland’s Stormont departments are adding senior communications directors with six-figure salaries, adding to an already costly press operation—raising questions about value for money. Marcom in the Spotlight: Meta faces US trial claims it exploited children and misled the public, a case framed as a “big tobacco moment” for youth-targeted product design. Brand/Tech Partnerships: Keeper Security launches a certified Microsoft Power Platform connector to pull secrets at runtime in Azure Logic Apps, aiming to reduce hardcoded credential risk in automation. AI & Markets: PredictBay emerges from stealth with $26.1B in simulated paper volume and plans 1-minute UP/DOWN markets on Sui, positioning itself against existing prediction platforms. PR/Trust & Compliance: ShelterScore rolls out a verification-first way for buyers to assess metal building firms beyond price and star ratings. Marketing Culture: A new guide on smart glasses terms tries to translate AR/MR/XR jargon for mainstream audiences.