Agentic Advertising & Measurement: An ANA seminar on “agent wars” shows how marketers are moving toward autonomous ad execution, but warns that chained AI agents raise new risks around data quality and accountability. AI Search Disruption: A new analysis argues “zero-click” and AI answer engines are siphoning web traffic—hurting publishers and changing how digital ad value is bought and measured. Platform Policy Fight: A federal judge rejected Google/Meta/TikTok’s bid to block California’s rule limiting algorithmic recommendations to minors without parental consent, keeping the pressure on social feeds. Ad Tech M&A: Nielsen is buying DoubleVerify for $2.15B, signaling continued consolidation in measurement and verification. Agency/Client Moves: Novo Nordisk picks Omnicom as U.S. media AOR starting Q4 2026, while WPP sells “non-core” assets to raise about £200M. OOH Deal: Outfront signs a five-year exclusive OOH partnership with the New York Jets, expanding sponsorship reach across NYC transit and game-day touchpoints. Brand/Marketing Culture: WPP’s turnaround and the “CMO rebrand” debate highlight how marketing leadership titles and structures are shifting as budgets tighten.