AGP Executive Report
Last update: 4 hours agoAI & Adtech: Amazon is positioning itself to control product data as AI shopping agents reshape discovery, even as a new report says 72% of Americans don’t plan to use AI for holiday gifts. Adobe’s new creative agents also put governance on marketing teams’ agendas, while industry leaders look ahead to a changing adtech landscape in 2027. Brand Campaigns: Jaguar’s new Florence Pugh campaign and McDonald’s Australia’s first McHappy Day music festival show brands using celebrity and live experiences to build attention and connect with causes. Rules & Reach: The EU is moving to tighten influencer marketing rules, while Maryland’s governor has revived a push to steer state advertising toward local news — a potential boost for publishers seeking ad revenue.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.