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AGP Executive Report

Last update: 2 hours ago

Data and Media: Publicis has completed its acquisition of LiveRamp, a notable tie-up as marketers seek stronger ways to connect data with media buying. Ipsos has also expanded Liu’s role to cover China and Asia-Pacific. AI in Marketing: WFA research says 96% of major brands now use AI in marketing, while Contentstack is betting on agentic marketing and publishers are weighing AI’s impact. Ad Effectiveness: Buyers are scrutinizing Google search more closely, and marketers are asking whether retail media networks offer enough transparency. Marketing Accountability: Canada’s Competition Tribunal ordered Rogers to pay $15 million over deceptive claims about its “Infinite” wireless plans, underscoring the cost of misleading marketing.

Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.

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12 hours ago

Northwestern Marketing Concepts shares first-sales-job advice from its team

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16 hours ago

Raw Law Media spotlights podcast episodes for law firm marketing in 2027

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Raw Law Media maps out 2027 law firm marketing playbook

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Raw Law Media maps out 2027 marketing priorities for law firms

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Marketing Week’s 2027 Career & Salary Survey is open

Marketing Week’s 2027 Career & Salary Survey is open

Marketing needs to face up to its DTC failings

Marketing needs to face up to its DTC failings

The Marketing Week Podcast: Implementing AI effectively with Rightmove CMO Matt Bushby

The Marketing Week Podcast: Implementing AI effectively with Rightmove CMO Matt Bushby

Analysis Traces KKR's $2 Billion Garage Door Deal to Auditable Marketing

Analysis Traces KKR's $2 Billion Garage Door Deal to Auditable Marketing


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Fortress Launches PR and Reputation Services for Law Firms

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Northwestern Marketing Concepts Team Shares Advice for Anyone Starting a First Sales Job

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Raw Law Media Outlines 2027 Marketing Priorities for Law Firms

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Raw Law Media Highlights Podcast Conversations for Legal Marketing in 2027

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