AGP Executive Report
Last update: 4 hours agoCommerce & Data: Google is rolling out Universal Cart in Gemini, keeping shoppers’ saved products inside Google’s ecosystem and potentially shifting retargeting control away from retailers. Political Advertising: U.S. TV ad spending on midterm races reached $3.73 billion through Oct. 12, up 30.4% from the same point in 2024. AI for Marketers: Webflow’s new Gemini integration lets teams use AI agents to build pages, manage content and review performance, with brand controls in place. Agency Business: Havas posted 2.4% organic revenue growth in Q3, led by creative and media; North America was its strongest region. Creator Trust: A Wondery-SmithGeiger study found 81% of creator fans trust their favorite creators at least as much as close friends, bolstering the case for long-term creator partnerships. CTV Measurement: Inconsistent signals across platforms continue to complicate targeting and attribution, reinforcing CTV’s role as an upper-funnel channel. Marketing Budgets: UK budgets rose to a two-year high, with main media spending increases at their strongest level in nine years.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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