Media & Privacy: The Chamber of Commerce, Meta and other groups back Paramount in a Supreme Court fight over the Video Privacy Protection Act, arguing a broad reading could upend targeted advertising by treating analytics sharing as illegal. Regulation & Trust: Elon Musk’s bid to scrap an FTC consent decree for X’s data practices draws mixed reactions, with 12 state AGs supporting him while privacy groups warn of ongoing risk. Branded Content: Anthem Blue Cross and USA TODAY’s GET Creative launch a five-part video series to help Americans understand benefits and manage costs. Ad Market Shift: Omnicom says the old “adapt one creative across channels” playbook is fading as brands chase connected, AI-enabled experiences. Media Business Models: Village Media says digital-first community news can become a profitable local network as audiences migrate. Tech & Work: Microsoft/Deloitte frame “frontier firms” as redesigning how work gets done with AI, not just adding tools. Consumer Tech Leak: A leak previews Nothing Ear (3a) with Sony LDAC support ahead of launch. Entertainment Marketing: Sky moves to buy ITV’s media and entertainment operations, including ITVX, in a deal topping $2B. Sports/Events: The Open 2026 at Royal Birkdale (July 12–19) details tickets, travel and dress code. PR & Culture: Fortune highlights media pushback against First Amendment attacks as DOJ subpoenas and defamation threats escalate.