Go West PR expands into real estate, health and book publicity

By AI, Created 10:56 AM UTC, May 20, 2026, /AGP/ – Berkeley-based Go West PR is widening beyond its technology roots to serve authors, real estate and health clients, while preparing to launch a new communications blog later this month. The move signals a broader push to package the firm’s media strategy work for founders and communicators across more industries.

Why it matters: - Go West PR’s expansion gives the Berkeley agency a broader client mix beyond technology and could open new revenue streams in real estate, health and book publicity. - The firm’s new blog, Imperfect Pitch, is aimed at founders, entrepreneurs and PR professionals who want practical advice rather than generic communications theory.

What happened: - Go West PR announced an expansion of its practice into real estate, health and book publicity. - The boutique public relations firm was founded by David Westreich and is based in Berkeley, California. - Go West PR also previewed Imperfect Pitch, a new blog on public relations strategy that is set to go live later this month at more information. - The firm said its client base has grown over the past year to include authors across multiple genres.

The details: - Recent author work included running the launch for a New York Times bestselling author’s new book. - Go West PR also guided another client’s award-winning book from early-stage editing through publication. - Across its roster, the firm has placed op-eds in The Wall Street Journal, Fortune and Fast Company. - Go West PR has landed feature coverage in The New York Times, CNBC, Forbes, TechCrunch and Newsweek. - The agency has booked clients on podcasts, national radio and television. - Go West PR also handles keynote speaking engagements and industry award submissions. - Imperfect Pitch will cover media pitching, story development and the day-to-day reality of working with reporters.

Between the lines: - Westreich is positioning the firm’s core service as industry-agnostic, with the main difference being audience and media target rather than the underlying PR process. - The blog’s name signals a practical, candid tone, including discussion of misses and failed pitches, which is less common in PR content. - The expansion suggests Go West PR is leaning into sectors where storytelling and expert positioning can translate into earned media opportunities.

What’s next: - Imperfect Pitch is scheduled to launch later this month. - Go West PR said the blog will publish practical communications guidance for its target audience as the firm continues building work across technology, real estate, health and publishing.

The bottom line: - Go West PR is broadening its niche without abandoning its original focus, using the same media strategy playbook for more industries and a wider audience.