Linqia launches automated comments tool for influencer campaigns

By AI, Created 4:44 PM UTC, May 18, 2026, /AGP/ – Linqia said May 13, 2026, that it is rolling out Linqia DM, a new chat capability built with Manychat and Stampede Social to turn creator comments and DMs into sales and lead-generation moments. The move targets brands looking to convert influencer engagement into measurable action across Instagram, Facebook Messenger, WhatsApp and TikTok.

Why it matters: - Linqia DM gives brands a way to turn influencer engagement into direct commerce, lead capture and customer support. - The tool is aimed at closing a gap in creator marketing, where engagement often stops at likes and comments instead of becoming a measurable action. - The launch lands as influencer marketing spending in the U.S. is projected to keep growing, with eMarketer forecasting 15.7% growth in 2026 and $13.7 billion in spending by 2027.

What happened: - Linqia announced a new chat capability on May 13, 2026, designed to let brands turn comments on sponsored creator posts into commerce moments. - The product, called Linqia DM, is built in partnership with Manychat and Stampede Social. - The feature is meant to let creators and brands automatically move conversations from public comments into branded experiences.

The details: - When a viewer comments on a creator’s post, replies to a Story or sends a direct message, the creator’s handle can automatically follow up with approved brand links, product pages or answers to common questions. - Brands can set exact responses to specific consumer comments. - The system works across Instagram, Facebook Messenger, WhatsApp and TikTok. - The tool is embedded in Linqia’s influencer campaigns. - Brands can use automated conversation flows to instantly reply to comments, respond to DMs and Story mentions, deliver personalized offers, links and content, qualify leads, capture first-party data, and route inquiries or handle basic customer support. - Linqia said the capability is designed to help customers drive awareness, leads and sales at scale. - Anna Tutckaia, VP of Growth at Manychat, said automation can turn everyday interactions into personalized conversations that move people from discovery to action. - Daniel Schotland, Chief Product & Business Officer at Linqia, said the partnership is meant to help brands nurture audience relationships while driving measurable ROI. - Jeff Dwoskin, CEO of Stampede Social, said the integration is intended to capture the high-intent energy in the comments section.

Between the lines: - Linqia is positioning influencer marketing less as a top-of-funnel awareness play and more as a performance channel. - The pitch reflects a broader push in social commerce to shorten the path from creator content to purchase or lead submission. - A Buffer report cited in the release found that Instagram posts where the creator replies to comments see 21% more engagement, reinforcing the idea that comment interaction can boost performance.

What’s next: - Linqia customers can now activate creator partnerships with automated comment and DM flows in live campaigns. - The company appears to be betting that brands will adopt more conversational, conversion-focused influencer activations as social platforms keep centralizing discovery and shopping. - Linqia directs users to more information on its website.