Alice Freeman Lindsay leads sales and marketing for inaugural Colonial Life Charity Classic

Alice Freeman Lindsay is helping launch the inaugural Colonial Life Charity Classic in Columbia, South Carolina, as Sales and Marketing Director for Eventive Sports. Her role centers on sponsorships, hospitality sales, and tournament execution, building on a career that has generated millions in revenue across major golf events. Why it matters: - Alice Freeman Lindsay is helping shape the launch of a new Korn Ferry Tour event, which puts sponsorship revenue, hospitality quality, and client experience at the center of the tournament’s early success. - Her role reflects how sports hospitality leaders drive both event economics and fan-facing execution for major golf properties. - Her career also highlights the growing visibility of women in a traditionally male-dominated sector. What happened: - Lindsay serves as Sales and Marketing Director for the Colonial Life Charity Classic with Eventive Sports. - The tournament is the inaugural Korn Ferry Tour event in Columbia, South Carolina. - Lindsay leads sponsorship development, hospitality sales, and grassroots marketing for the event. - She is in the final stages of preparation about eight weeks before launch. - Her work has shifted from planning to execution, with more time now spent on-site at the golf course and with clients. The details: - Lindsay has more than seven years of experience in sports and golf hospitality. - She has generated more than $3.6 million for the Presidents Cup. - She reached 250% of her sales goal for USGA Championships. - Her career began with the PGA TOUR, where she became a top revenue producer in the Inside Sales program. - She later worked on premier international events including the WGC Dell Technologies Match Play and the Presidents Cup. - Her responsibilities included growing client portfolios, securing hospitality partnerships, and managing event logistics. - She also handled crisis management during event disruptions and worked to maintain client relationships and service continuity. - At the USGA, her role expanded into service execution, asset fulfillment, and operational planning. - Her USGA work included menu coordination and hospitality experience design. - Lindsay now oversees interns and supports strategic planning for the new tournament. - She is skilled in strategic planning, CRM systems, operational logistics, and cross-functional team leadership. - She has also mentored interns and early-career professionals. - Lindsay is a University of South Carolina graduate with a degree in Sport and Entertainment Management. Between the lines: - Lindsay’s path shows a shift from pure sales into broader event leadership, which is increasingly important for golf events that depend on both revenue and smooth guest experiences. - Her focus on execution suggests the tournament’s early brand reputation will depend on details as much as on sponsorship totals. - Her advice to young women in the industry is centered on persistence and skill development, underscoring the value of resilience in event and sports business careers. What’s next: - The Colonial Life Charity Classic is moving toward launch as the final preparation window closes. - Lindsay’s near-term priorities are on-site coordination, client service, and aligning event operations with the tournament vision. - The event will test how well the new team can translate months of planning into a polished debut. - More information is available in Alice Freeman Lindsay’s Influential Women profile .