Govic Capital hires Marissa Govic for marketing and next-gen client role

Govic Capital has added Marissa Govic as Marketing Director and Next-Gen Client Relations Director in Los Angeles, expanding its focus on marketing growth and younger-client engagement. The move underscores the boutique wealth manager’s push to deepen family relationships and build continuity across generations.

Why it matters: - Govic Capital is adding a leader focused on marketing growth and next-generation client engagement, two areas that can shape how a wealth manager attracts and keeps families over time. - The hire also points to an effort to strengthen continuity inside a boutique firm that markets personalized service as a core differentiator.

What happened: - Govic Capital hired Marissa Govic as Marketing Director and Next-Gen Client Relations Director. - The announcement was made July 2, 2026, from Los Angeles. - Marissa Govic will support the firm’s marketing growth and next-generation client engagement.

The details: - Marissa Govic graduated from the University of Southern California with dual degrees completed in four years. - Her degrees are a Master of Science in Entrepreneurship & Innovation and a Bachelor of Science in Business Administration with an emphasis in Entrepreneurship. - Marissa Govic also earned a minor in Real Estate Development. - Govic Capital said her academic background adds a perspective that fits its approach to serving clients. - Mario Govic, founder of Govic Capital, said the hire reflects the firm’s continued investment in its future and the families it serves. - Mario Govic said Marissa Govic’s energy and perspective will help strengthen ties with current and future generations of clients. - Govic Capital is a boutique wealth management firm with offices in Sarasota, Florida, and Los Angeles, California. - The firm works with a select group of clients on investment management, financial planning and real estate-related strategies. - Govic Capital says its model goes beyond investment returns and emphasizes highly personalized guidance and ongoing support. - The company also said Marissa Govic grew up around the firm’s values and client-first philosophy. - Govic Capital said that background positions her to help connect with clients’ children and families. - The firm said the hire reflects its commitment to building a team of professionals aligned with its values of integrity and excellence. - Govic Capital’s social media presence is on LinkedIn.

Between the lines: - The role combines brand building with family-relationship management, which suggests Govic Capital wants a more deliberate pipeline to the next generation of clients. - Marissa Govic’s USC entrepreneurship background also signals an emphasis on business development and client experience, not just traditional advisory work.

What's next: - Govic Capital is likely to lean on Marissa Govic in efforts to broaden visibility and deepen relationships with younger family members connected to existing clients. - The firm may use the hire to reinforce its positioning around personalized service and multigenerational wealth planning.

The bottom line: - Govic Capital is betting that a family-linked hire with entrepreneurship training can help it grow while preserving its client-first brand.