Top Suite Web Marketing offers free hotel direct-booking strategy sessions

Top Suite Web Marketing is inviting hotels to free one-on-one strategy sessions as the industry enters the second half of 2026 and looks to cut OTA commission costs. The Dallas agency says the consultations are meant to help properties capture more bookings through their own websites and email channels.

Why it matters: - Hotels can reduce dependence on online travel agencies, which can take up to 30% in commission per booking. - Direct bookings can improve revenue retention, guest loyalty and brand control for independent hotels. - The offer comes at mid-year, when many properties are reviewing performance and setting second-half revenue plans.

What happened: - Top Suite Web Marketing launched complimentary one-on-one strategy sessions for hotels. - The sessions are designed to improve direct booking performance without increasing ad spend. - Hotel owners and general managers can request a complimentary consultation at More information. - Ed Kooi, Digital Marketing Strategist at Top Suite Web Marketing, said the goal is to provide actionable insights and a measurable plan to grow direct bookings.

The details: - Each consultation is tailored to a property’s current digital presence, booking mix and revenue goals. - The sessions identify opportunities to drive more reservations through a hotel’s own website and email channels. - The initiative includes two programs: free direct-booking consultations and a pay-per-stay advertising program. - The pay-per-stay model charges hotels only after a guest books and completes a stay. - Top Suite Web Marketing says the model aligns marketing cost with revenue and removes upfront ad risk. - The company also says the consultations can help recapture lost bookings, convert OTA guests into direct bookers and lower distribution costs. - A company description says Top Suite Web Marketing works with hotels and hospitality brands on digital strategy, web development, SEO, paid media and marketing automation. - The agency is based in Dallas. - Contact information provided in the release lists Ed Kooi at Top Suite Web Marketing and phone number +1 888-988-5485. - The release includes the company’s LinkedIn page: Top Suite on LinkedIn.

Between the lines: - The pitch reflects a broader hotel industry push to own more of the customer relationship instead of paying intermediaries. - The timing suggests hotels are being asked to make mid-year adjustments that could improve full-year results. - The focus on consultations, rather than a standard sales pitch, signals an effort to frame the offer as advisory and performance-oriented. - Phocuswright reports that OTAs account for nearly 63% of all online hotel reservations. - SiteMinder reports that direct bookings are the fastest-growing online revenue channel for independent hotels.

What's next: - Hotels that take the consultation are expected to receive property-specific recommendations for boosting direct bookings. - Top Suite Web Marketing is positioning the pay-per-stay model as an option for hotels that want performance-based advertising. - The agency is likely to use the mid-year review period to convert interest into second-half marketing plans.

The bottom line: - Top Suite Web Marketing is betting hotels want lower distribution costs and more direct guest relationships, and it is offering a no-cost entry point to prove it.