Blueshirt Media joins CTM referral partner program

Blueshirt Media has joined the CTM Referral Partner Program to give addiction treatment centers a clearer view of which marketing channels drive AI-handled admissions calls. The integration combines call tracking, conversation analytics and AI voice agents so operators can measure attribution and admissions outcomes in one dashboard.

Why it matters: - Addiction treatment centers can now connect marketing spend to admissions outcomes instead of relying on call volume alone. - The partnership gives operators a single view of inbound calls, AI handoffs and post-call results. - The integration is aimed at helping behavioral health organizations identify which campaigns produce admissions calls and cost-per-admission.

What happened: - Blueshirt Media joined the CTM Referral Partner Program. - The partnership links Blueshirt Media’s behavioral health AI voice agents with CTM’s conversation analytics and call tracking platform. - The announcement was made July 10, 2026, from Bensalem, Pennsylvania.

The details: - Blueshirt Media is a HIPAA-compliant AI call answering and admissions support platform built for addiction treatment centers. - CTM, formerly CallTrackingMetrics, was founded in 2011 and is headquartered in Millersville, Maryland. - CTM serves more than 100,000 users globally with call tracking, conversation intelligence and contact center automation. - CTM has been recognized on the Inc. 5000 list and named a G2 leader for CCaaS and inbound call tracking solutions. - Admissions directors can see which marketing channels drive calls, whether an AI agent handled the call or transferred it to a live counselor, and what happened after the call ended. - Blueshirt Media says it currently handles more than 650 inbound calls per month for treatment center clients. - Blueshirt Media reports zero missed calls and 34 direct admissions transfers per month. - The platform supports English, Spanish and Russian. - Blueshirt Media integrates with Kipu, BestNotes, Lightning Step, Salesforce and HubSpot. - Blueshirt Media also offers 24/7 AI voice agents, missed-call text-back, outbound lead re-engagement, direct CRM integration, and U.S.-based setup and support. - More information is available on Blueshirt Media’s website.

Between the lines: - The referral partnership adds attribution data to AI-handled calls, which is the missing piece for teams trying to tie marketing dollars to admissions. - For treatment centers, the value proposition is less about more calls and more about knowing which calls become patients. - The announcement also positions Blueshirt Media as part of a broader contact-center and analytics ecosystem rather than a standalone answering tool.

What's next: - Treatment centers using the combined setup can use channel-level reporting to adjust budgets and campaign strategy. - Operators may use the dashboard to compare live-counselor transfers, AI-handled calls and admissions conversions over time. - Blueshirt Media is likely to use the partnership to deepen its footprint in behavioral health marketing and admissions workflows.

The bottom line: - The deal gives addiction treatment centers a tighter link between marketing attribution and admissions performance.