Myk Baxter Marketing lands OneGym website overhaul

Myk Baxter Marketing has been picked to redesign OneGym’s website as the North East fitness chain expands across the region. The Darlington partnership builds on a year of SEO work and aims to improve membership journeys, speed and search visibility.

Why it matters: - The deal deepens a local partnership between two fast-growing Darlington businesses. - OneGym is expanding across the North East, and the new website is meant to support that growth with better user experience and stronger search performance. - Myk Baxter Marketing adds another well-known regional brand to its client roster, reinforcing its position in North East digital marketing.

What happened: - Myk Baxter Marketing has been appointed to redesign and develop OneGym’s new website. - The agency had already worked with OneGym on search engine optimisation for the past 12 months. - The appointment follows OneGym’s continued expansion across County Durham, Teesside, Sunderland, Newcastle and surrounding areas. - The announcement highlights a partnership between two Darlington-based businesses.

The details: - OneGym grew from a single gym into one of the North East’s largest privately owned fitness chains. - The gym brand is known for affordable memberships, 24-hour access, modern facilities and a community health focus. - Myk Baxter Marketing was founded in 2010 by Darlington entrepreneur Myk Baxter and has more than 16 years of experience in website development and digital marketing. - The agency works with clients across the UK and internationally while remaining based in Darlington. - Other Myk Baxter Marketing clients include Tomahawk Steakhouse, Rio Brazilian Steakhouse, Babuls and Skins & Needles. - The new OneGym website is being built around navigation, site speed, location-specific content, membership journeys and mobile usability. - The project also includes an SEO foundation designed to strengthen OneGym’s visibility in search engines. - Myk Baxter said the partnership reflects the value of local businesses working together and described the website project as a next step for the agency. - A OneGym spokesperson said the company chose Myk Baxter Marketing because of its work quality, familiarity with the business and understanding of its long-term vision. - OneGym opened Wynyard on 11 July. - OneGym Sunderland Doxford Park is set to launch next.

Between the lines: - The move shows how regional brands are treating digital infrastructure as core growth equipment, not just a marketing add-on. - For OneGym, the website upgrade is as much about scaling operations as it is about presenting a fresher brand. - For Myk Baxter Marketing, landing an expanding fitness chain signals continued demand for agencies that can tie SEO, web design and conversion-focused strategy together. - The emphasis on local roots suggests both companies see community identity as part of their commercial appeal.

What’s next: - OneGym is expected to keep expanding across the North East in the coming years. - The new website should support that rollout by improving how members find locations, join and use the brand online. - Myk Baxter Marketing is likely to keep positioning itself around regional growth work as its client base expands.

The bottom line: - OneGym is investing in digital upgrades to match its physical expansion, and Myk Baxter Marketing is helping shape the next stage of that growth.