Viral Hub Marketing launches Bisket for influencer marketing ops

Viral Hub Marketing has launched Bisket, an all-in-one operating system built inside its agency to centralize creator data, AI matching, campaign work and brand intelligence. The platform is now commercially available and aimed at agencies, talent managers, creators and in-house brand teams that want one place to run influencer operations.

Why it matters: - Influencer marketing teams often juggle spreadsheets, media kits, proposals, campaign trackers and social data across separate tools. - Bisket is built to combine those workflows into one system, which can cut manual work and help teams move faster on talent selection, campaign management and reporting. - The platform also adds brand-detection and pricing intelligence, which can help teams spot fit, reduce conflicts and improve deal decisions.

What happened: - Viral Hub Marketing, an influencer marketing agency founded by Rafi and Daniel Lieberman, introduced Bisket on August 12, 2026. - Bisket started as internal technology at Viral Hub Marketing before being developed for outside customers. - The platform is commercially available and listed at bisket.io. - Viral Hub Marketing positions Bisket for talent managers, influencer marketing agencies, creators and in-house brand teams.

The details: - Bisket now combines creator and talent CRM, live social data, AI influencer matching, brand detection, media kits, proposals, pricing intelligence, campaign and deal pipelines, deliverable tracking, reporting and invoicing. - The system was designed to create a single source of truth across creator briefs, proposals, deals and reporting. - One early focus was talent matching, where Bisket analyzes a brief, evaluates a creator roster and surfaces relevant talent in seconds. - In one internal benchmark, Bisket produced a ranked talent shortlist in 23 seconds. - Rafi Lieberman built much of the original system himself before working with additional developers as the platform expanded. - Bisket's brand detection feature analyzes creator video content and related text to identify brands that appear or are mentioned. - That creates a searchable brand history that can help teams surface prior experience, identify organic brand affinity and flag possible conflicts before a pitch. - Social statistics can sync into creator profiles and flow into media kits, proposals and campaign workflows without repeated manual updates.

Between the lines: - The launch reflects a common pattern in software: tools built to solve internal pain points can become marketable products when they address broader industry friction. - Bisket's pitch is less about one feature and more about consolidation, which suggests Viral Hub Marketing sees workflow fragmentation as the main barrier for influencer teams. - By building the product inside an operating agency, Viral Hub Marketing is signaling that the platform is shaped by day-to-day use rather than external assumptions. - Daniel Lieberman said Bisket is meant to give people doing influencer work one connected place to manage talent, campaigns, creator relationships and in-house programs.

What's next: - Viral Hub Marketing says Bisket will keep expanding as the company adds capabilities based on the daily needs of industry users. - The platform's next phase appears tied to continued agency use, product iteration and broader adoption across influencer marketing teams. - Bisket's current availability gives the company a chance to convert internal workflow gains into a wider software business.

The bottom line: - Bisket is being pitched as a purpose-built operating system for a fragmented influencer marketing stack, with the strongest advantage coming from the fact that it was built inside the agency that needed it first.