Vendilli hires HubSpot veteran Cathy Cordova as Principal GTM Strategist

Vendilli added former HubSpot Principal Inbound Consultant Cathy Cordova to strengthen its go-to-market, data and AI-readiness work for clients. The hire gives the Pittsburgh growth marketing agency two former HubSpot employees on staff as it heads toward HubSpot’s Unbound conference in September.

Why it matters: - Vendilli is trying to deepen its inbound marketing credibility with a hire that brings both platform knowledge and senior go-to-market experience. - The agency says the addition will help clients with cleaner data, stronger CRM architecture and better AI readiness. - Having two former HubSpot employees on staff gives Vendilli a rare inside-the-platform perspective.

What happened: - Vendilli announced that Cathy Cordova joined the Pittsburgh-based, veteran-owned growth marketing agency as Principal GTM Strategist. - Cordova brings more than 20 years of sales and marketing leadership experience. - Cordova spent five years inside HubSpot before joining Vendilli. - Cordova will build go-to-market strategies that connect marketing, sales, service, data and technology for Vendilli clients. - Cordova will focus on data quality, CRM architecture and AI readiness.

The details: - Cordova spent the first two decades of her career in marketing and sales director roles at Allegra Marketing, Sun Office Solutions, Berkshire Hathaway HomeServices and Davey Coach Sales. - In 2021, Cordova joined HubSpot and rose to Principal Inbound Consultant over five years. - Cordova also spent 15 years working with HubSpot as a partner and power user before joining the company. - Chris Vendilli, founder and CEO of Vendilli, said Cordova brings hands-on growth experience and platform depth that is hard to find in one person. - Vendilli said Cordova and fellow HubSpot alum Micah Van Rijs can solve client problems from the inside out. - Cordova said she joined Vendilli because of Chris Vendilli’s integrity and because she already knew how Micah Van Rijs thinks about growth.

Between the lines: - Vendilli is leaning into specialization at a time when many businesses are struggling with data hygiene and AI implementation. - Cordova’s comments suggest the agency sees broken processes and weak data as a common blocker for marketing automation and AI tools. - The hire also signals that Vendilli wants to compete on platform fluency, not just creative or strategic services. - Cordova’s move comes as she prepares to represent Vendilli at HubSpot’s Unbound conference in September.

What's next: - Cordova will attend HubSpot’s Unbound conference in September and represent Vendilli among HubSpot’s partner and customer community. - Vendilli is expanding its data, AI-readiness and go-to-market strategy offerings for clients nationwide. - The agency’s new hire likely strengthens its pitch to HubSpot-centric businesses looking for help tying strategy to execution.

The bottom line: - Vendilli is betting that deeper HubSpot experience will help it stand out as more businesses look for cleaner data, better CRM systems and AI-ready marketing operations.