365 Connect CEO podcast argues multifamily marketing is shifting from search to discovery

365 Connect CEO Kerry W. Kirby has released a new podcast episode on how artificial intelligence is changing how renters find apartments and why multifamily marketers need connected digital ecosystems. The conversation, now streaming on MultifamilyBiz and major podcast platforms, frames discoverability as the next competitive edge in leasing and resident engagement.

Why it matters: - The renter journey is moving from traditional search behavior to AI-driven discovery. - Multifamily operators now need digital systems that are visible, trusted and connected across channels. - The shift affects marketing, leasing and resident engagement strategies across the industry.

What happened: - 365 Connect said CEO Kerry W. Kirby released a new podcast episode titled “Search to Discovery: The Evolving Playbook of The Modern Multifamily Marketing Strategy.” - The episode is streaming on MultifamilyBiz and across major podcast platforms worldwide. - Kirby discusses how artificial intelligence is reshaping digital visibility in multifamily marketing. - Property management expert Ernest F. Oriente of PowerHour joined the discussion.

The details: - The episode focuses on the move beyond traditional search marketing. - Kirby argues that a connected ecosystem of websites, intelligent content and omnichannel engagement is becoming the base layer for multifamily marketing. - Kirby said the industry is moving “from the Search Economy to the Discovery Economy.” - Kirby said future advantage will come from building “the most trusted, connected, and discoverable digital presence.” - Oriente is an industry veteran and author of SmartMatch Alliances. - Kirby and Oriente have co-hosted nearly 200 podcasts. - Their shows have reached millions of listeners through Spotify, iHeartRadio and Apple Podcasts. - The pair bring a combined 50 years of experience in the multifamily housing industry. - Their programming has received numerous global awards. - The podcast is available at MultifamilyBiz.com.

Between the lines: - The episode reflects a broader industry rethinking of what drives visibility as AI tools increasingly shape discovery. - For multifamily firms, the message is less about ranking higher in search results and more about making digital properties understandable to AI systems and useful to renters. - 365 Connect is positioning its platform around accessibility, intelligent content and omnichannel engagement as the answer to that shift.

What's next: - Multifamily marketers are likely to keep adapting websites and content for AI-first discovery workflows. - 365 Connect says its platform is built to expand visibility, strengthen digital authority and support the full renter journey. - Kirby said organizations that create clear, accessible and connected digital experiences will be the ones AI understands and renters trust. - The company says those capabilities will define the next generation of competitive advantage in multifamily marketing.