Orderly Wellness taps DonovanKidd as agency of record

Orderly Wellness has named DonovanKidd its agency of record to help grow awareness, audience and revenue across its health and wellness brands. The partnership centers on AI-led media and go-to-market strategy across GLP-1, peptide, hormone and other emerging categories.

Why it matters: - Orderly Wellness is trying to scale a multi-brand health and wellness platform across several fast-growing categories. - DonovanKidd is being brought in to build a unified growth system while keeping each brand’s positioning distinct. - The partnership could help Orderly Wellness reach more consumers and expand access to care and medications.

What happened: - DonovanKidd announced an expanded relationship with Orderly Wellness on September 29, 2026. - DonovanKidd will lead AI media and go-to-market strategy for Orderly Wellness’s portfolio. - The work is designed to accelerate awareness, audience growth and revenue across Orderly Wellness brands. - The relationship covers Orderly Wellness’s health and wellness businesses, including its flagship telehealth platform, OrderlyMeds.

The details: - DonovanKidd will oversee integrated strategy, audience acquisition, activation and execution across the portfolio. - The agency’s work will span audio, video and digital channels. - Live experiences and celebrity endorsements are also part of the plan. - The partnership is intended to help each Orderly Wellness brand use the channels and partnerships best matched to its audience. - Orderly Wellness’s portfolio includes GLP-1 programs, peptides, functional health testing, hormone optimization, concierge wellness and aesthetic experiences. - The company also describes its broader platform as including provider and partner solutions, financing, education, media and community. - Orderly Wellness says its mission is to restore dignity, access and simplicity to healthcare. - DonovanKidd is a boutique AI-led growth advisory that works with founders and brands building toward enterprise values of $1 billion or greater. - DonovanKidd says it helps leadership teams turn media, AI and go-to-market systems into predictable revenue. - The company said the relationship is meant to preserve the distinct positioning of each Orderly Wellness brand.

Between the lines: - The deal signals a push toward more centralized growth operations for a category that blends telehealth, consumer wellness and performance marketing. - The inclusion of AI-led strategy suggests Orderly Wellness wants faster audience targeting and more efficient media execution. - The emphasis on multiple channels and celebrity partnerships points to a brand portfolio approach rather than a single-product campaign.

What's next: - DonovanKidd will begin executing across Orderly Wellness’s portfolio. - The companies expect the partnership to support broader consumer reach and revenue growth. - Orderly Wellness is continuing to expand its integrated platform across patient, provider and partner ecosystems.

The bottom line: - Orderly Wellness is betting on DonovanKidd’s media and AI capabilities to help turn a growing wellness portfolio into a more scalable consumer business.