Planpoint exits stealth with interactive floor plans for property marketing

Planpoint has launched from stealth with software that turns floor plans and site maps into interactive sales and rental tools for property teams. The Montréal company says the platform has already driven more than 24.7 million unit views and 15.3 million floor plan downloads across its customers and is priced from $15 a month.

Why it matters: - Planpoint gives property teams a way to show availability, pricing and layout details in one interactive view. - The platform is built to reduce stale website information when sales or rental details change. - The product is aimed at developers and property managers that need to market units online and in person.

What happened: - Planpoint emerged from stealth with a real estate marketing platform that turns floor plans and site maps into interactive tools for selling and renting property. - The Montréal company says the platform is used by developers and property teams including Brigil, Cogir and Mach. - Planpoint says its platform has recorded more than 24.7 million unit views, 15.3 million floor plan downloads and 1 million favorites. - The company says it has grown on revenue from its products.

The details: - The platform lets visitors explore units in context through interactive stacking plans or site maps. - Users can view units, download floor plans and save favorites. - Property teams can embed the platform on their own websites and match it to a project’s branding. - The embed code works with HTML and major website platforms, including WordPress, Wix and Webflow. - Teams can update sales and rental information without waiting for a developer. - The platform can also run on touchscreen TVs and tablets for in-person sales presentations. - Property teams can track engagement with units, floor plan downloads and favorites. - Planpoint can be adapted for new-build condominiums, rental apartments, single-family developments, land developments, senior living and commercial properties. - Teams can use the platform across a portfolio while tailoring each presentation to the property. - Pricing starts at $15 per month for five active property listings. - More information is available on Planpoint’s website.

Between the lines: - Founder Laurent Cardinal built the product after seeing how often project websites lagged behind pricing and availability changes. - Cardinal said buyer-facing websites could show outdated prices because updates had to go through a programmer. - The pitch is as much about workflow control for sales teams as it is about visualization for buyers and renters. - Planpoint’s revenue-funded model suggests the company is trying to scale without outside capital.

What's next: - Planpoint appears positioned to expand use across more property types and larger portfolios. - The company is betting that faster updates and richer engagement data will pull more real estate teams onto interactive listings.**