BookThinkers founder Nick Hutchison expands reading brand into author marketing

Nick Hutchison has turned BookThinkers from a nonfiction reading community into a seven-figure marketing agency for mission-driven authors. The next step is a January 14, 2027 event in Chicago that will pair BookThinkers with Cre8tive Con for authors, creators and podcasters.

Why it matters: - BookThinkers shows how a reading community can become a business that helps authors reach readers and turn ideas into action. - Hutchison’s model reflects a wider shift in creator media, where audiences around books, personal growth and literacy can support services, events and premium content.

What happened: - Nick Hutchison, founder and CEO of BookThinkers, built the brand from an Instagram page for nonfiction fans into a digital marketing agency for authors and readers. - BookThinkers says the business now reaches more than 200,000 followers and includes the podcast BookThinkers: Life-Changing Books. - Hutchison is also the author and audiobook narrator of Rise of the Reader: Strategies for Mastering Your Reading Habits and Applying What You Learn, published in 2023. - BookThinkers will partner with Cre8tive Con at The Secret Office Studio on Jan. 14, 2027, for Cre8tive Con On The Road in Chicago.

The details: - Hutchison is originally from Boston and was a former athlete. - He has said reading later in life helped him confront insecurities from his athletic career. - The BookThinkers domain went public in 2017, when Hutchison began posting book recommendations and personal development takeaways. - BookThinkers has grown into a seven-figure business that helps authors reach target audiences. - Hutchison has become a bestselling author and a frequent keynote speaker at talks and conferences. - Earlier this year, the BookThinkers community gathered for BookThinkers Live in Boston. - Speakers at that event included Kim Kwik and Rory Vaden, who shared business strategy advice. - The Jan. 14 event will offer real-time strategies for authors, entrepreneurs, creators and podcasters. - The Chicago event will also include networking and a podcasting space for recording. - Hutchison has said physical books can improve memory, focus and deeper learning at a time when AI-generated content has become widespread.

Between the lines: - BookThinkers is positioning reading as both a personal development habit and a business ecosystem. - Hutchison’s message around slowing down to read aligns with a broader pushback against fast, AI-driven content. - The brand’s mix of audience, podcasting, live events and marketing services gives BookThinkers multiple ways to monetize the same community.

What's next: - BookThinkers and Cre8tive Con will host the Jan. 14, 2027 event in Chicago. - Hutchison is likely to keep using speaking, podcasting and live events to expand the BookThinkers audience and author network. - Cre8tive Con’s social channels are available on LinkedIn, Instagram and Facebook.