EKC PR adds digital marketing agency icepop to client roster

EKC PR will handle media outreach for icepop, a Los Angeles-area digital marketing agency that works with brands including Loved01, Citizen App and FabFitFun. The partnership comes as icepop expands into AI-driven search and Answer Engine Optimization while touting strong client performance results.

Why it matters: - EKC PR gains a fast-growing digital marketing client as brands race to improve visibility in search, paid media, and AI-driven discovery. - icepop’s move deeper into AI search and Answer Engine Optimization signals where marketing budgets and brand discovery tools are heading next. - The partnership gives icepop a dedicated PR push as it scales beyond its current client wins.

What happened: - EKC PR, also known as Eileen Koch & Company, added icepop to its client roster. - EKC PR will oversee icepop’s public relations and media outreach. - The announcement came Nov. 3, 2026. - EKC PR is based in Beverly Hills, California. - icepop is led by founder and CEO Jordan Banafsheha.

The details: - icepop focuses on search engine optimization, digital advertising, paid social media and artificial intelligence search technologies. - The agency says it helps businesses strengthen online presence, attract customers and drive measurable growth. - icepop was founded during the COVID-19 pandemic. - The agency’s client list includes Loved01, Open, Citizen App, FabFitFun, Hell’s Kitchen Cookware, Base Power, David Ghiyam and Felina. - Loved01 is the skincare brand founded by Grammy Award-winning musician John Legend. - icepop reports a tenfold increase in Google Ads revenue for Loved01. - icepop reports an 82% reduction in Facebook customer acquisition costs for Loved01. - icepop reports a 661% increase in trials started for Open. - EKC PR was founded in 1990 and is entering its 37th year. - The firm represents clients across entertainment, lifestyle, technology, hospitality and other industries.

Between the lines: - The partnership reflects how agencies are trying to stand out as AI changes how consumers find products and services online. - icepop’s emphasis on AEO shows a shift from classic search marketing to broader answer-based discovery strategies. - EKC PR’s client addition fits a broader effort to pair traditional media relations with technology-focused growth stories.

What’s next: - EKC PR will expand awareness of icepop’s digital marketing work through media outreach. - icepop is likely to lean on the new PR relationship as it seeks more visibility with brands in technology, e-commerce and business. - The agency’s next growth narrative will likely center on AI search performance and measurable client results.

The bottom line: - EKC PR is betting on a marketer built for the AI-search era, and icepop is getting a platform to match its growth story.