America’s Floor Source unifies four brands in HubSpot with Orange Marketing

Orange Marketing says it helped America’s Floor Source consolidate four flooring brands into one HubSpot instance, tying in Shopify storefronts and Zoho CRM while retiring older tools. The move turned reporting from hours into minutes and gave the retailer one system for marketing across its portfolio.

Why it matters: - America’s Floor Source now has one marketing and reporting system across four brands instead of separate tools for each business. - The setup gives the retailer a single source of truth for orders, cart abandonment, segmentation, and brand-level performance. - Reporting that once took hours now takes minutes, which can speed up decisions across the company’s portfolio.

What happened: - Orange Marketing released a new case study on America’s Floor Source, which operates America’s Floor Source, JP Flooring, Lewis Flooring Home, and Flooring Market. - The project moved all four brands into a single HubSpot instance. - Orange Marketing integrated four Shopify storefronts and Zoho CRM with HubSpot. - The agency retired SharpSpring and Jotform. - Orange Marketing also coordinated an email deliverability warmup across all four brands while keeping each brand distinct.

The details: - AFS Group had grown brand by brand, leaving each brand with its own storefront, marketing automation, and forms. - Those systems were tied to a customized Zoho CRM through Zapier. - Marketing teams lacked a single source of truth before the HubSpot consolidation. - Kirill Ougarov, director of revenue operations at Orange Marketing, said the team no longer needs to look at Shopify directly because orders and cart abandonments flow into HubSpot. - Ougarov said the data now supports easy segment creation. - John DeBrincat, who led the integration work for Orange Marketing, said the old setup required chasing four SharpSpring instances plus Shopify and Zoho data. - DeBrincat said the new dashboards provide brand-level views and a full roll-up of the business portfolio. - James Roe, digital marketing manager at AFS, said Orange Marketing managed the technical complexity, kept the project organized, and helped meet the deadline. - Roe said the team was collaborative, responsive, easy to work with, and strong on HubSpot problem-solving.

Between the lines: - The project shows how a multi-brand retailer can centralize marketing operations without making the brands look or behave the same. - Consolidation appears to have reduced operational friction more than it changed the underlying business structure. - The HubSpot setup also suggests the company wanted marketing, sales, and reporting to separate cleanly, with Zoho used only for sales.

What’s next: - The case study says Orange Marketing structured attribution, deliverability, and reporting so the four brands could share one system. - Orange Marketing continues to position itself around HubSpot CRM implementation, marketing automation, RevOps strategy, and demand generation. - The agency says it has completed more than 250 HubSpot implementations and earned more than 165 five-star client reviews.

The bottom line: - America’s Floor Source turned four disconnected brand operations into one HubSpot-based marketing hub, improving visibility and speeding reporting.