GP Strategies wins 18 MarCom Awards, including seven Platinum honors

GP Strategies earned 18 honors in the 2026 MarCom Awards, including seven Platinum awards, for work tied to its Learning Velocity rebrand, the GP AIQ+™ launch and thought leadership. The wins highlight how the company is packaging its AI-enabled learning strategy for the market as competition drew more than 6,000 entries from 40-plus countries.

Why it matters: - The awards give GP Strategies outside validation for its Learning Velocity positioning and its push to connect learning services with AI. - The recognition spans brand, product launch, web, video, media and thought leadership work, signaling a broad marketing reset rather than a single campaign win. - The MarCom program drew more than 6,000 entries from the United States, Canada and 40 other countries, which puts the wins in a crowded field.

What happened: - GP Strategies earned 18 honors in the 2026 MarCom Awards. - The total includes seven Platinum awards, seven Gold awards and four Honorable Mentions. - The company said the awards recognize work tied to Learning Velocity, the GP AIQ+™ launch and thought leadership. - The competition is administered by the Association of Marketing and Communication Professionals. - GP Strategies is based in Troy, Michigan.

The details: - Platinum awards went to the Learning Velocity Campaign, the Learning Velocity Branding Campaign and the GP Strategies 2026 Learning Velocity Guide. - GP AIQ+™ also received Platinum for its product launch. - The team’s combined body of work, “A New Engine for a New Era of Learning,” earned Platinum. - Thought leadership work won Platinum for the Context Engineering Playbook and the blog post “The Wisdom Gap: Building Human Judgment in the Age of AI.” - Gold awards went to the website relaunch, brand guidelines and brand refresh. - Gold also went to GP Strategies’ LinkedIn presence, CEO and CSO video series, earned media campaign and overall blog. - Honorable Mentions went to The Leader’s Compass infographic, the blog post “Why Organizations Are Outsourcing Learning Services in 2026,” the corporate image video and the overview web video. - MarCom Awards featured more than 300 categories in 2026 across print, web, video and strategic communications. - The complete list of winners is available at MarCom Awards.

Between the lines: - The award mix shows GP Strategies is trying to make Learning Velocity a full market identity, not just a tagline. - The company’s strongest results came from work that explains its AI-enabled learning strategy in multiple formats, suggesting marketing is being used to support a broader business repositioning. - The MarCom recognition also gives GP Strategies a credibility boost as companies continue to reassess how learning teams use AI and content speed to stay relevant.

What's next: - GP Strategies is likely to keep using the award wins as proof points in sales, recruiting and brand building. - The company’s public focus on Learning Velocity and GP AIQ+™ suggests more campaigns and content will continue to center on speed, relevance and AI-enabled learning. - The full MarCom winners list remains available online for further reference.

The bottom line: - GP Strategies turned a brand and product messaging push into a major awards haul, with the strongest recognition going to its Learning Velocity and AI-focused work.