Medical Marketing Whiz launches webinar on AI search for providers

Medical Marketing Whiz has released a free on-demand webinar to help clinics, med spas and healthcare providers stay visible as patients use AI tools to find care. The Rye, New York agency says the training is meant to prepare practices for a major shift in how providers are discovered online.

Why it matters: - Patients are increasingly using AI search tools to research providers and services, changing how medical and aesthetic practices are found online. - Medical Marketing Whiz is positioning the webinar as a practical guide for practices that want to stay visible as AI-generated recommendations become more influential. - The agency says early understanding of AI search behavior can help practices maintain patient visibility and make more informed marketing decisions.

What happened: - Medical Marketing Whiz released a free on-demand webinar titled "How to Become the Provider That AI Recommends." - The webinar is designed for clinics, med spas and healthcare providers. - The Rye, New York-based agency says the training explains how patients use AI tools such as ChatGPT, Claude, Perplexity and Google's AI Mode to search for care. - Founder Lori Werner leads the session.

The details: - The webinar traces the shift in medical marketing from website listings and search engine optimization to AI-driven discovery tools. - Medical Marketing Whiz says the change represents one of the biggest industry shifts in more than 15 years. - The training offers guidance on how providers can shape their online presence so AI platforms are more likely to recognize and reference them. - Registrants receive access to the full recording and additional resources, including complimentary access to Werner's published books. - The agency was founded in 2016. - Medical Marketing Whiz says AI-forward marketing has been a central focus for the past 12 to 18 months. - The agency says it has already applied these strategies at more than 150 clinics. - Werner says the goal is to help providers feel prepared, not overwhelmed, as AI changes how patients find care. - Medical Marketing Whiz says the webinar is accessible to both newcomers and people already familiar with digital marketing.

Between the lines: - The launch reflects a broader effort to frame AI search as a structural change, not a short-term trend. - The company is using education as both a marketing tool and a positioning strategy for its own services. - The emphasis on preparation over guarantees suggests the agency is trying to set realistic expectations about what AI-focused marketing can do.

What's next: - Healthcare and aesthetics providers can register to watch the replay at the webinar replay. - Practices can also book a strategy meeting with Lori Werner at a strategy session. - Medical Marketing Whiz says it will continue focusing on AI-based search and discovery as patient behavior evolves. - For more information, visit the company's website or call 888-418-8065.

The bottom line: - Medical Marketing Whiz is betting that AI will become a major gatekeeper in provider discovery, and it wants practices to adapt before competitors do.