Noteefy taps Erica Espe to lead marketing growth and launch Studio

Noteefy named golf industry veteran Erica Espe vice president of marketing and growth as it expands its AI booking push and debuts Noteefy Studio, a new marketing services business for golf courses. The move comes as Noteefy says AI-driven tee time discovery is rising fast and operators need help turning that traffic into direct bookings.

Why it matters: - Noteefy is trying to turn rising AI-assisted golf discovery into more direct bookings for courses and resorts. - The company says traffic from AI assistants to more than 200 course websites is up 499% year over year so far in 2026, with ChatGPT driving about 90% of that traffic. - Noteefy Studio is designed to give golf operators both strategy and execution for tee sheets, marketing and revenue growth.

What happened: - Noteefy named Erica Espe vice president of marketing and growth. - Espe joins from KemperSports, where she led sales and marketing for more than 160 golf courses. - Noteefy launched Noteefy Studio, a new AI-native marketing agency for golf courses. - The announcement was made Nov. 9, 2026, in Los Angeles.

The details: - Espe will lead growth for the Noteefy AI Booking Engine and Noteefy Studio. - Noteefy says its platform is used by more than 1,500 golf courses and resorts. - The AI Booking Engine, launched in October, lets golfers find, book and pay for tee times inside ChatGPT, Claude, Grok, Muse and Meta's personal AI agent. - Reservations go straight to the course's own tee sheet at the course's rates. - Noteefy Studio pairs each course with a dedicated golf marketing specialist trained in AI tools. - The Studio team uses Noteefy Insights data to grow revenue across green fees, outings, stay-and-play packages, weddings, corporate events, memberships and food and beverage. - Studio handles email, social, paid ads and golfer reputation management. - Studio also builds and manages AI-ready course websites, including SEO research, AEO tracking, analytics, forms, copy, imagery and motion. - Noteefy says every Studio campaign sends golfers to the course's own website and AI Booking Engine. - Studio already works with more than 75 courses. - Noteefy says clients working with Studio have seen green fee revenue grow by up to 21.6%. - Noteefy says its customers include 80 of Golfweek’s Top 200 Resorts and 9 of the top 12 multi-course operators.

Between the lines: - The launch suggests Noteefy is widening from software into a services model as AI changes how golfers discover and book tee times. - Espe's background across single-course operations and large management companies gives Noteefy an operator-facing leader for both product growth and marketing services. - The company is positioning Studio as a support layer for properties that lack in-house marketing staff and for larger operators that need extra execution.

What's next: - Golf course operators can schedule a free AI consultation with Espe and the Noteefy team at readiness page. - Operators can learn more about Studio at Studio information. - Noteefy will likely keep tying its booking engine and marketing services to AI search behavior as more golfers use assistants to plan rounds.

The bottom line: - Noteefy is betting that the next wave of golf bookings will be won by operators that combine AI discovery, direct booking tools and hands-on marketing support.