Tactics Marketing Launches Free MSP Marketing Planner to Simplify Strategic Growth for Managed Service Providers

Growth strategy is often a challenge for MSPs. Tactics Marketing tackles it with smart solutions, giving MSPs a crucial edge in a competitive market.

BEND, OR, UNITED STATES, January 31, 2026 /EINPresswire.com/ -- Tactics Marketing is launching the MSP Marketing Planner, a comprehensive digital tool designed to help Managed Service Providers (MSPs) quickly create data-driven marketing strategies in minutes without the usual complexity. Available for free now to the entire MSP community, the planner simplifies budgeting and planning so IT service businesses can focus less on spreadsheets and more on growth.

The MSP Marketing Planner addresses a persistent and critical gap in the industry: the lack of clear, actionable strategic planning for technical founders. Many MSP owners struggle to set realistic marketing budgets or define ROI targets with confidence. The planner solves that problem by allowing users to calculate optimal marketing spend based on revenue, define and establish client acquisition goals, and map a complete sales funnel using MSP-specific benchmarks projected for 2026.

Matt Middlestetter, Founder of Tactics Marketing, said, “As a former MSP owner, I know firsthand how difficult it can be to plan marketing with confidence. One of the biggest barriers has always been knowing what to spend, what works, and how to prove results. This planner removes that friction by turning strategy into something MSPs can actually measure, and it’s completely free for the community.”

The tool walks users through a clear, three-step planning process. First, it helps MSP owners set a realistic marketing budget using the proven "70/20/10" framework, balancing investment across established channels and experimental growth initiatives. Second, it helps set ROI goals by calculating the number of new clients needed to hit revenue targets. Finally, the planner builds a complete sales funnel, showing exactly how many leads and website visitors are needed to reach those sales goals based on standard industry conversion rates.

Once completed, users receive a professional, presentation-ready PDF report outlining their customized marketing strategy. The report includes budget breakdowns, ROI projections, and clear, actionable next steps, making it easier for MSP owners and marketing leaders to confidently present plans to partners and stakeholders. The planner also provides educational resources on key topics such as SEO, marketing automation, and sales alignment, reinforcing Tactics Marketing's commitment to equipping and empowering MSPs through knowledge.

This launch supports Tactics Marketing’s broader mission to help MSPs attract qualified leads and scale recurring revenue without the “fluff” commonly found in generalist marketing approaches. By offering the planner at no cost, Tactics Marketing is working to standardize how IT service providers approach growth, shifting the industry away from ad-hoc promotion and toward intentional, repeatable execution.

About Tactics Marketing
Tactics Marketing is a specialized marketing agency focused exclusively on helping Managed Service Providers (MSPs) grow predictable, recurring revenue through proven marketing systems. Founded by a former MSP owner who successfully built and sold a top-100 IT firm, the company combines firsthand industry experience with disciplined, data-driven strategies. Tactics Marketing offers a range of services, including strategic planning tools, educational resources, and full-service agency support, all designed to bridge the gap between technical excellence and sustainable commercial growth.

Matt Middlestetter
Tactics Marketing
+1 541-444-3626
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