Ayzenberg Group aims to accelerate the growth of game companies with better marketing

Azyenberg Group is launching a consulting business to accelerate the growth of game startups via marketing. The company is unveiling Ayzenberg Accelerate, anchored by fractional consultants with expertise in growth, to grow game studios of any...

RST’s “Flocal” Marketing Campaign Wins Telly Awards for Creativity and Impact

A unique appeal to fly local, or Flocal, is recognized with two Telly Awards, a premier international award recognizing exellence in video content across all screens. Rochester International Airport and local firm Hit Agency achieved a big win...

10 trends from The Drum Awards for Marketing APAC winners

The Drum Awards for Marketing APAC 2025 revealed not just who’s doing great work but how great work is being done across the region. From oat milk in barista hands to continuous TikTok livestreams, this year’s winners offered a front-row view of...

Is the ‘Persona 4 Remake’ Leak a Marketing Stunt? ATLUS Fans Believe There’s a Conspiracy Going On

Some Atlus fans now believe that the recent Persona 4 Remake leak by Yuri Lowenthal is a marketing stunt. The fandom came to this conclusion after the voice actors for Chie and Yukiko have also now made statements about the unannounced project. Is...

ONAR Holding Corp. (OTCQB: ONAR) Committed To Leading Marketing's AI-Powered Reinvention

(MENAFN- Investor Brand Network) The explosion of AI in marketing is not a temporary wave - it marks a permanent shift in how businesses attract and retain customers ONAR Holding's strength lies in its ability to combine centralized innovation...

Bumble alum Gab Ferree to launch networking space for PR pros

NEW YORK: Former Bumble comms exec Gab Ferree is launching the network Off the Record to give PR professionals a private group with access to mentors, advice, kits, resources and community. Ferree soft-launched Off the Record on LinkedIn on May...

Unicommerce strengthens leadership team with key appointments in marketing, customer success

Unicommerce Esolutions Limited has strengthened its leadership team with the appointment of Abhishek Mangaraj as head of operations & customer success and Divya Sharma as head marketing. Unicommerce strengthens leadership team with key...

Waste not, win lots: how Hopeful Monsters took Gold at The Drum Awards for Marketing

‘The Great Unwaste’ campaign reframed a hidden crisis, turning everyday Australians into everyday activists.Hopeful Monsters has won Gold in the Government or Public Sector category at The Drum Awards for Marketing APAC 2025 for ‘The Great...

PR Vet Will Zang Launches Blade Vista Public Relations, Bridging Asian And U.S. Markets

EXCLUSIVE: PR veteran Will Zang is launching his own firm, Blade Vista Public Relations, a “boutique collective dedicated to supporting Asian, Asian American, and international films in navigating the U.S. media landscape.” Zang, a native of China...

I'm Expedia's marketing chief. Here's how we're preparing for a future when people use AI to plan their vacations.

This as-told-to essay is based on a conversation with Jochen Koedijk, Expedia Group's chief marketing officer. It's been edited for length and clarity. The way consumers are using the internet to make their decisions is fundamentally changing. I...

INFIDIGIT SECURES DUAL WINS AT BW MERIT AWARDS 2025, REINFORCING ITS LEADERSHIP IN INDIA’S SEO AND DIGITAL MARKETING LANDSCAPE

MUMBAI, India, May 30, 2025 /PRNewswire/ — Infidigit, one of India’s foremost SEO agencies, continues its award-winning streak with two prestigious wins at the BW Merit Awards 2025. The agency secured top honours for Superbalist in the Retail &...

Use Generative AI to Create Video Marketing and Sales Content

Video used to be very expensive and time-consuming to produce. But with the widespread adoption of smartphones that could capture video seamlessly, and an associated drop in viewers’ expectations for high-quality output, the cost and time...

Bursty on rewriting livestream rulebook and winning big at The Drum Awards for Marketing

The sport and lifestyle creative company’s record-breaking, sleep-deprived TikTok marathon turned one man’s run around a track into a national movement and landed the President’s Award at The Drum’s flagship awards show in Asia.How do you make a...

In the MBA classroom, Guru teaches Finance, Swades explains Operations, and Rocket Singh, Marketing

Movies, for a long time, have been a part and parcel of our lifestyle, as a mode of entertainment. However, some of the feature films are so inspirational that they have left an indelible mark on the lives of most of us and changed our...

Recent corn exports have been positive (Grain Marketing)

Announcing the 2025 Marketing Awards honorees

Fleet Advantage named Marketing Team of the Year

FORT LAUDERDALE, Fla. — Fleet Advantage (FA) is announcing its marketing team has been named Marketing Team of the Year by the American Marketing Association (AMA) of South Florida. “We are incredibly honored to receive this recognition from the...

M&S confirms appointment of new Marketing Director

Image Courtesy: theindustry.beauty Following the departure of Anna Braithwaite, Sharry Cramond will take over as Marketing Director for Fashion, Home & Beauty at Marks & Spencer, the company has stated. Since taking over as M&S Food’s marketing...

Ostro: Aye To AI For Pharma Marketing, Nay To AI For Pharma Journalism

Spoiler alert: At the end of this column, previous MediaPost writer (and current medical marketing writer) Larry Dobrow’s name will make its first appearance on these pages since 2017. To learn how that ties in with AI and Ostro, start here from...

Magic Mango MENA appoints Chief Marketing Officer to lead Dubai expansion

Advertising agency Magic Mango Group has appointed Roshan Farook as Chief Marketing Officer to lead its Dubai operations starting June 2025. With this move, the agency aims to signal a bold new chapter in its global journey, combining Sri Lankan...