Makarios Marketing Launches GEO Framework So Local Service Businesses Get Named in AI Answers
Makarios Marketing launches a GEO framework so local service businesses get named in AI answers—not just ranked on Google.
BUFFALO, NY, NY, UNITED STATES, October 5, 2026 /EINPresswire.com/ -- Makarios Marketing, the Buffalo local SEO agency founded by Jason Davis, launched a Generative Engine Optimization (GEO) framework for home-service and local businesses that need AI systems to name them — Google AI Overviews, Gemini, ChatGPT, and Perplexity — not treat GEO like a schema checkbox.
Most teams still ask whether they “did AI SEO” after adding markup. That is not how Gemini or ChatGPT actually cite plumbers, HVAC companies, contractors, or dentists.
“Why would an AI name your company if your site and directories don’t agree on who you are and where you work?” said Jason Davis, founder of Makarios Marketing. “So we built a simple framework: prove the entity on your site, corroborate it off-site, then measure which engines cite what — not vanity rankings.”
The framework leans on how citation sources differ by engine. In a Cheers home-services baseline (100 metros, 28 days ending September 2, 2026), Gemini cited contractor websites in about 81% of citations, while ChatGPT split closer to half site and half directories and review platforms. Perplexity also leaned website-heavy in that same baseline. Owners who only fix the website — or only clean directories — leave half the map blank.
Makarios is also clear on what GEO is not. Schema still helps clarity and rich results, but an Ahrefs study of pages that added JSON-LD did not show a clear citation lift on AI Overviews, AI Mode, or ChatGPT. The agency will not sell schema-as-GEO.
“One action to take and move forward,” Davis said. “Run the same five prompts in Gemini and ChatGPT for your trade and city, log the sources, and fix the gaps. Trust factors before selling. Then we maximize the copy, content, and Google Business Profile work so you rank that up for SEO and Maps — and show up when AI answers too. Keeping it mainstream all the way across.”
The GEO work sits next to Makarios’ local SEO, GBP, entity coverage, and AI visibility services. It is built for premium local service businesses that want calls and booked jobs, measured the same way Davis built the agency after leaving shops that sold rankings and fluff reports.
Local owners who want a read on their AI citation gaps can book a free SEO audit at makariosmarketing.com.
About Makarios Marketing
Makarios Marketing is a Buffalo, NY agency for local SEO and GEO. Founded by Jason Davis, the team helps local service and e-commerce businesses win Maps, organic search, and AI citations — judged by leads, calls, and revenue, month to month, with no long-term lock-in. makariosmarketing.com | info@makariosmarketing.com | (716) 302-0285
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Jason Davis
Makarios Marketing
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(716) 302-0285
505 Ellicott St, Buffalo, NY 14203
Jason Davis
Makarios Marketing
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