Reddit projects higher Q4 revenue as AI-driven ads boost marketing demand

Reddit on Thursday, October 30 projected fourth-quarter revenue above Wall Street estimates, driven by growing adoption of its artificial intelligence-powered advertising tools, reports news agency Reuters. The forecast sent shares of the social...

Interview of the Week: Irma De Spiegeleer, Marketing Manager at Khmer Organic Cooperative

31 October, 2025 Posted by: EuroCham Cambodia For this week’s interview, EuroCham Communications Intern Henry Henderson spoke with Irma De Spiegeleer, Marketing Manager at Khmer Organic Cooperative, to discuss Cambodia’s growing organic movement....

Azerbaijani government’s black PR operators: Baku TV, Report and Adnan Ahmadzade

Azerbaijani authorities’ control over media In Azerbaijan, it has emerged that pro-government media outlets have been spreading information protected by investigative secrecy, targeting independent journalists and outlets. According to reports,...

Mang Inasal taps ex-Red Ribbon executive to lead marketing and growth strategy

Mari Aldecoa, former head of Red Ribbon Bakeshop, has been appointed as head of marketing and business channels for Mang Inasal to propel the quick-service restaurant (QSR) chain into a new phase of growth through innovation and stronger customer...

GambleAware urges ban on influencer marketing to reduce impact of gambling ads on children

GambleAware said current regulations for marketing gambling online are not fit for the digital age. UK-facing charity GambleAware has called on the government to introduce new laws for marketing gambling online, saying current measures and...

Oral health services in the EC must move beyond PR and outreach

by Dr Bulela Vava, President of the Public Oral Health Forum On 26 October 2025, the Eastern Cape Department of Health concluded a three-day oral-health blitz, a belated celebration of Oral Health Month. Partnering with Operation Smile,...

Event Marketing Awards 2026 open for entries

Campaign Asia-Pacific is pleased to announce that entries are now open for the Event Marketing Awards 2026, marking a decade of honouring Asia-Pacific's top event and marketing professionals who bring creativity, innovation, and meticulous craft...

Stop calling it ‘organic’: A plea for honesty in digital marketing

Last week, I read a LinkedIn post that made me bristle. A SaaS company was celebrating what they called a “growth hack”: creating Reddit threads with product recommendations, positioned within seemingly genuine peer conversations, and successfully...

5 Reasons Why Direct Mail Deserves a Comeback in Your Marketing Strategy

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes...

Marketing Byte: How Franchises Drive Customer Leads Through Marketing

Franchise Update Media recently released its 2025 Annual Franchise Marketing Leadership Report. The AFMR is a survey of top franchise marketing executives that provides insights into the latest consumer behavior trends, innovative marketing...

New Sales Optimization Service Bridges the Gap Between Marketing Activity and Actual Sales Results

Many B2B companies are reporting a variety of challenges in finding new customers: - Sales cycles have become longer and more complex. - More decision-makers are involved than in the past. - Qualified buyers have learned how to "hide" behind...

Why effective destination marketing is the future of contextual (year-round) advertising

In today’s digital advertising environment (which we all know is a crowded one), modern destination marketing is an untapped opportunity for brands.The opportunity referred to lies in the audiences marketers gain access to: These audiences are not...

Marketing giant Dentsu warns staff after Merkle data raid

Global marketing giant Dentsu is writing to current and former staff after a cyberattack on a subsidiary led to bank, payroll, and other sensitive data being stolen. The email being sent to affected individuals, seen by The Register, confirmed the...

Marketing Week backs Massive Marketing Quiz in support of charities

The third annual quiz is held in support of The Marketing Academy Foundation and homelessness charity Under One Sky. Marketing Week has teamed up with The Marketing Society, Fortune Hill and The Marketing Academy to launch the third annual Massive...

India won the WC; Surf Excel may be the brand of the tournament

India may have lifted the Women’s Cricket World Cup, and Deepti Sharma took home the player of the tournament title, but Surf Excel quietly scored its own win off the field. After Jemimah Rodrigues’ semi-final heroics against Australia, an image...

<![CDATA[How do I create a marketing plan for a medical practice?]]>

Why does a medical practice need a formal marketing plan? A strong marketing plan gives your practice direction and consistency. Marketing isn’t just about advertising — it’s about aligning your operations, patient experience, and messaging so...

Answer Engine Optimisation: How to Prepare Your Marketing for the Chatbot Era

With AI chatbots and voice assistants now being the primary way people search, marketers need to adapt their content to stay visible. media update's Venelize de Lange explores Answer Engine Optimisation and how marketers can use it in a time where...

Dermatology Partners Appoints Adrienne Ralph as Director, Marketing & Communications

Ralph Dermatology Partners, the region’s premier privately owned and physician-led derma­tology practice, announces the appointment of Adrienne Ralph as Director, Marketing & Communications. Ralph brings more than 15 years of experience leading...

Starbucks claims marketing ‘overhaul’ fuelling turnaround

Starbucks claims the decision to “overhaul” its marketing is driving stronger customer perception scores and market share growth. Speaking yesterday (29 October) on the publication of the firm’s full year results, CEO Brian Niccol described the...

IPO-bound Shiprocket next big delivery: marketing tech business

The Delhi-based startup is looking beyond courier aggregation to build tools that help online brands acquire, engage, and retain customers, a shift that could mark a turning point as it seeks new growth levers in an increasingly crowded logistics...