Tourism Destination Marketing District created in Fitchburg

FITCHBURG — For the first time in Massachusetts, a Tourism Destination Marketing District has been created outside of Boston, and Fitchburg gets to claim the honors. Last week the Fitchburg City Council held a public hearing for the purpose of...

Families pay thousands for an unproven autism treatment. Researchers say we need ethical guidelines for marketing the tech

Over the last decade, clinics have popped up across Southern California and beyond advertising something called magnetic e-resonance therapy, or MERT, as a therapy for autism. Developed by the Newport Beach-based company Wave Neuroscience, MERT is...

Nespresso Stirs Up Retail Innovation: Merging Experiential Marketing with Everyday Coffee Culture

In the current retail landscape, the focus has shifted from transactional success to experiential design. Retail spaces are no longer merely about selling products but aim to evoke emotions and offer unique experiences. High-end pop-ups and roving...

Wewoka to Modernize Marketing And Digital Presence

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Olohundare Jimoh: Bridging PR and policing, By Shukurat T. Ibrahim

In every institution, there are individuals who rise above the conventions of their profession — men and women whose discipline, intellect, and character redefine the essence of leadership. Inspector General of Police Kayode Adeolu Egbetokun...

Kotak’s marketing shift: From Solitaire to scalability

Kedarswamy Ravangave, head of marketing for consumer and commercial banking at Kotak Mahindra Bank, is not the stereotypical banker. When we meet, he is in a plain t-shirt and jeans, looking more like a start-up founder than a corporate executive....

DXB LIVE picks Empyre Communications as PR partner for World of Coffee Dubai 2026

Empyre Communications, a Dubai-based PR and communications agency, has been appointed as the official PR agency for World of Coffee Dubai 2026, the Middle East’s leading coffee industry event organised by DXB LIVE in collaboration with the...

“Audiences hold the mic”: how virality became Fanta’s secret marketing weapon

In honour of the spooky season, I was invited to take a tour of the Haunted Fanta Factory – a terrifying immersive experience starring the horror icons of Fanta's latest Halloween campaign. Getting bigger and better each year, Fanta is on a...

Don’t Fall for It: Marine Colonel’s Resignation Letter Was a Move of PR Over Principle

There’s a respected tradition of men who stand publicly in their own name and resign in protest to call public attention to corruption beyond their ability to fix. It takes an especially bold person to take that route when done in the context of...

The Ritz-Carlton Maui, Kapalua appoints Rebecca Pang as Director of Marketing  

The Ritz-Carlton Maui, Kapalua is proud to announce the promotion of Rebecca Pang to Director of Marketing. With two decades of experience in tourism marketing, public relations, and luxury hospitality, Pang brings a bold vision to one of...

Branded Chocolate: Sweeten Your Marketing Strategy with Custom Treats

Table of Contents Introduction to Branded Chocolate The Appeal of Chocolate in Marketing Customization: Tailoring Treats to Your Brand The Role of Packaging in Brand Perception Cost-Effectiveness of Branded Chocolates Case Studies: Brands That...

Abhishek Bachchan defends Filmfare win amid PR accusations

The Bollywood actor and son of Amitabh Bachan, Abhishek Bachan is pushing back against critics who questioned the legitimacy of his recent Filmfare Award for Best Actor, calling the claims for personal attack on his decades-long career. Abhishek,...

Puma Boss Plans 900 Job Cuts, Better Marketing in Revamp

The billionaire Pinault family, which owns a 29% stake, has reached out to potential buyers including Anta Sports Products Ltd. and Li Ning Co. to assess interest in buying Puma, Bloomberg News reported in August. The family has also sounded out...

Hegseth tries to turn journalists into Pentagon's PR team

The US Department of Defense — newly renamed the Department of War by the Trump administration — has opted to wage its first war of the new era not on the battlefield but within the bowels of the Pentagon pressroom. The department issued a memo to...

Surface Metals Inc. Launches Strategic North American Public Relations and Financial Marketing Campaign

Surface Metals Inc. (CSE: SUR,OTC:SURMF) (OTCQB: SURMF) (the "Company", or "Surface Metals") is pleased to announce that it has retained the services of IDR Marketing, Inc. to provide public relations strategies, brand awareness, financial and...

Akufo-Addo Created NPP Division by Marketing Bawumia Alone” — Asante Boateng Explodes

A fierce storm has erupted within the New Patriotic Party (NPP) following a fiery outburst by Hon. Asante Boateng, Member of Parliament for Asante Akyem South, who accused the party’s leadership of sidelining loyal members while promoting what he...

Is sustainability still an elephant in the room for the marketing industry?

The Federal Government’s Climate Change Bill 2022 has made sustainability a major issue across all sectors, with a nationwide commitment to net-zero greenhouse gas emissions by 2050. However, despite increased environmental responsibilities, local...

Forum: Extend SkillsFuture safeguards to financial marketing

I refer to your Oct 8 report “SkillsFuture training providers barred from using third-party promoters from Dec 1”. The SkillsFuture rule change addresses two recurring concerns in consumer marketing: inducement and misleading claims. Both have...

Palette Breaks Down Boundaries with AI in ‘Era of Marketing & Advertising Democratization’

- Palette Inc. has transformed from a traditional ad agency into an AI-driven marketing tech firm, offering integrated solutions that combine creative expertise with advanced AI technology to streamline and democratize marketing and advertising. -...

Marketing agreement fulfilling condition of deal: Minister

THE recent signing of a joint marketing agreement by Kumul Petroleum Holdings Limited (KPHL) and TotalEnergies is nothing new, says Petroleum Minister Jimmy Maladina. “It is simply fulfilling a condition of the Gas Agreement signed six years ago,”...