Read the latest news from regional and global sources, presenting different voices and perspectives.
What AI and agents mean for marketing teams — now and in the future
Marketing is on the brink of another major evolution — one that will redefine how teams are structured, how work gets done and even what it means to lead. Artificial intelligence is no longer just a set of tools for automation or optimization....
Owner: Chris Elwell
"Truly, accidental marketing at its finest": Indie dungeon RPG mistranslated as "Sh**ty Dungeon" actually got a huge boost from Japanese Steam users sharing the joke
An Italian indie game on Steam called The Crazy Hyper-Dungeon Chronicles, which accidentally ended up being localized to "shitty dungeon" in Japan, actually received a ton of wishlists off the back of it. Back in August, 2D dungeon-crawling,...
Owner: Future PLC
Shell’s Marketing Head Has No Business Leading the Assoc. of National Advertisers
Last Wednesday, the Association of National Advertisers, an American trade group representing some of the world’s biggest brands and advocating on marketing public policy, appointed the CEO of Shell Brands International, Dean Aragón, as their new...
Owner: Common Dreams NewsCenter (Non-profit)
Winning executive trust in the move beyond marketing attribution
A tough conversation is unfolding between marketing leaders and the C-suite. CMOs are realizing that static, deterministic metrics like attribution create false narratives. Many fear CEOs will blame or shame them for revealing that new insights...
Owner: Chris Elwell
Milwaukee seeks PR hire for The Hop while streetcar draws political fire
Indeterminate
Milwaukee Journal Sentinel - Wisconsin
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As The Hop serves as a flashpoint among local politicians during budget season, the city is now looking to hire help to revamp the downtown streetcar's public image. The City of Milwaukee listed a job posting in late October for a new marketing...
Owner: Gannett Co. Inc.
Sabo PR earns Diamond and Merit Awards
Founded in 2003, Sabo PR is an integrated communications firm that assists businesses, nonprofits, educators and municipalities tell their stories, engage with their stakeholders and build their brands. We’re good at what we do and practical in...
Owner: Crain Family
BIC wins legacy brand award at Marketing Edge Awards
GLOBAL manufacturer BIC has emerged as the Legacy Brand Award winner in the Ballpoint Pen category for its iconic BIC Cristal pen at the 13th edition of the Marketing Edge Awards, held in Lagos recently. The award recognises the brand’s strong...
Owner: Maiden Alex Ibru
PRCA’s Sarah Waddington says, “PR must sit at the heart of business”
As the Middle East’s communications landscape accelerates – driven by scale, ambition, and digital transformation – the role of PR professionals is shifting rapidly. To unpack what the future holds, Campaign Middle East spoke with Sarah Waddington...
Owner: Ian Fairservice & Obaid Al Tayer
It’s not ‘if’ you do influencer marketing, it’s ‘how’ you do it
In the Middle East, the influencer marketing space is entering a new era, one that is defined by authenticity, localisation, and measurable impact. Once viewed as just an add on to traditional advertising, influencer marketing has now become a...
Owner: Ian Fairservice & Obaid Al Tayer
Google’s Pomelli brings AI marketing tools to small businesses
Google Labs, in collaboration with Google DeepMind, brings Pomelli, an easy-to-use AI experiment for small-to-medium-sized businesses (SMBs). The platform provides AI marketing tools that assist small businesses in creating social media campaigns....
Owner: Salman Iqbal
Appia Announces Engagement of Marketing Firm ShareholdersIPR LLC, Update for PCH Transaction, and Acceleration of 2025 Warrants
Breadcrumb Trail Links Newsfile Article content Toronto, Ontario–(Newsfile Corp. – October 30, 2025) – Appia Rare Earths & Uranium Corp. (CSE: API) (OTCQB: APAAF) (FSE: A010) (MUN: A010) (BER: A010) (the “Company” or “Appia”) is pleased to...
Owner: Anthony Melchiorre
Tech-first agencies are reshaping APAC's marketing models for SMEs
Owner: Heseltine Family
MMA Global rebrands as Marketing + Media Alliance to help marketers create value
MMA Global, Inc, the global non-profit industry body is ushering in a new era with a rebrand to Marketing + Media Alliance (MMA), reflecting its evolution into a global community of CMOs and senior marketing leaders united by a shared goal — to...
Owner: Ian Fairservice & Obaid Al Tayer
Why manual processes are choking your influencer marketing channel
Center-left
The Drum
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Kristina Maceković, sales R&D strategy lead from Hypefy, unpacks why creators are the most efficient lever in 2025 – and how to avoid the operational trap that will quietly stall your results if you ignore it.Media plans look tidy on paper, but...
Owner: Nicolas Creed, Diane Young & Noel Gordon Young
Marketing Byte: How Franchises Drive Customer Leads Through Marketing
Franchise Update Media recently released its 2025 Annual Franchise Marketing Leadership Report. The AFMR is a survey of top franchise marketing executives that provides insights into the latest consumer behavior trends, innovative marketing...
Owner: International Franchise Association
Public relations vs marketing: How can PR elevate your small business
Public relations (PR) and marketing are often terms that are used interchangeably. In business, both functions are critical in building a successful brand. This makes understanding the difference between them difficult, especially for small...
Owner: Iqbal Survé
Netcore Cloud Launches Agentic Marketing Stack in Collaboration with Google Cloud to Disrupt the Future of Marketing
A first-of-its-kind tech stack where autonomous AI agents think, decide, and act to drive continuous growth and real business results in real-time MUMBAI, India, Oct. 30, 2025 /PRNewswire/ -- In a move set to redefine the global Martech landscape,...
Owner: The Tribune Trust
The Future of Hiring: Strategies from Recruitment Marketing Agencies
Neutral
Manage HR Magazine
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Fremont, CA: Recruitment marketing agencies are transforming the way organizations attract talent by adopting data-driven strategies that strengthen employer branding and enhance candidate engagement. Businesses face growing competition in the job...
Owner: Harvi Sachar
Tourism Destination Marketing District created in Fitchburg
FITCHBURG — For the first time in Massachusetts, a Tourism Destination Marketing District has been created outside of Boston, and Fitchburg gets to claim the honors. Last week the Fitchburg City Council held a public hearing for the purpose of...
Owner: Randall D. Smith & Heath Freeman
Families pay thousands for an unproven autism treatment. Researchers say we need ethical guidelines for marketing the tech
Over the last decade, clinics have popped up across Southern California and beyond advertising something called magnetic e-resonance therapy, or MERT, as a therapy for autism. Developed by the Newport Beach-based company Wave Neuroscience, MERT is...
Owner: Patrick Soon-Shiong